![]() ![]() ![]() On the contrary, making a bet on both in-game purchases and ad monetization seems to be a smarter strategy for boosting your game app revenue. It looks like putting all eggs in one basket, especially when it means sticking to in-app purchases as the only revenue stream, is no more effective. At the same time, in the US market, in-app advertising (IAA) revenue is stated to jump by 55%.In-app purchase revenue for mobile games dropped by 35% globally since Apple's App Tracking Transparency update in June 2021, AppsFlyer reported earlier this year.However, following the latest privacy restrictions, the ways how publishers monetize their game apps may undergo dramatic changes: Studies show that the subscription-based model is the most profitable for non-gaming apps - but when it regards the average game app revenue, 73% of it comes from in-app purchases. Up Your Game with Pushwoosh What Is the Best Way to Increase Your Mobile Game Revenue?įirst off, let’s take a few steps back and remember the classical mobile game monetization models: – Gain Higher Revenue from In-App Purchases – Increase Traffic to Your Game App and Monetize It What Is the Best Way to Increase Your Game App Revenue? You’ll learn to achieve your business goals with efficient, well-coordinated messaging. Keep reading to uncover how you can leverage automated marketing communications to stimulate customer spending in your game app and grow its income. Meanwhile, a little spoiler: in either model, efficient and engaging mobile messaging can help you improve the bottom line - and we’ll explain how. What is the best way to increase your game app revenue? To answer the question, you should start by choosing the appropriate strategy for your monetization model - this is what this blog post will help you with.
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